Investors seem to prefer that founders take low salaries. These low salaries mean that founders are living off savings, or at least unable to do any serious saving for future lean times (or retirement!). After a few startup rounds without a big exit, most founders will be essentially broke, especially considering what they will need for their later years.
On the other hand, Investors typically take very comfortable salaries – they get paid well, they save for retirement, and they have very little chance of “going broke”.
So, WTF? Why is this OK? How can a founder reasonably accomplish all of:
1. Demonstrate to investors that they are frugal and “hungry”
2. Take care of themselves and their families, now and in the future
3. Avoid going totally broke being a founder
(Yes, obviously a founder that has a big exit won’t have the above issues – but those big exits are very rare, and most founders will get small or no exits during their entrepreneurial careers.)