Worked in a growing a newly developing industry for 7yrs+. Found a massive market gap and founded my own company to address it. Was invited to a business incubator to develop the company; finally fully developed and in the launch funding round, but completely out of cash. I had to leave my apt, leave my office and go on the road, traveling and couch surfing for the past two months. Finally was able to rent a room in a small artsey/college town, and take up a job at a local woodworking shop. Pulling together many top regional CEOs to collaborate on the launch, which will benefit everyone in the industry.
My refusal to admit the company had no money, continuing to pay myself a salary, getting a cheaper apartment; refusing to get a job and not just work on the startup 24/7 led me to couch surf for two months and become a very changed person.
Very very difficult to work enough to get ahead while pulling it all together with the company for the final round to go into production. The launch cost will be 650k min, but it is absolutely needed and addresses a huge market gap with a combination of the most innovative and highly efficient available technology, a disruptive (unique) business model and very convenient logistically.