Say there was a static gap of ~1 year after soft launch where nothing happened. Especially in case where it was caused by personal issue that you do not want to divulge or discuss publicly (eg sickness of family member, sickeness of cofounder, death in family, etc). Others did not know there was a hiatus, they just assumed things were moving ok or slowly.
Would appreciate suggestions on how to address it on written applications and in person discussion, when you have to mention launch date or how long ago you’ve supposedly been working on it.