Startups Anonymous Est. 2013 · Read-only archive
Questions

What’s a good equity offer for a junior marketing manager at a series C ~$200million startup?

What percentage equity offer is fair? What’s unfair?

10 answers from the community

AAnonymous· Oct 4, 2014

Very very little. You're talking about fractions of a percent. Its unlikely you'll retire after this company goes IPO or gets acquired unless it becomes a LinkedIn.

AAnonymous· Oct 6, 2014

Why LinkedIn as the example you used? Any specific reason? I ask bc I am also a marketing manager (employee ~150) at a company that is now extremely hot (like, the first or second guess that will come to your mind)and likely IPO-bound. I do indeed have "fractions of a %" equity but am hoping to be done with working after the exit. What do you think?

AAnonymous· Oct 6, 2014

I take that back even in LinkedIn you wouldn't retire if you came in that late on a jr marketing position. you may make 200k to 500k but not enough to retire on at IPO. Now who knows if you stayed another 5 years that may change the equation.

AAnonymous· Oct 4, 2014

Shit, I guess we really are in a bubble. Back in the first dotcom boom we didn't give "equity offers", esp to Jr managers. We had a qualified employee stock option plan -- but after the crash it wasn't worth anything unless you were one of the first ten hires.

$200m, Series C. Better questions to ask "what's the monthly burn compared to cash in the bank" and "can company become profitable without layoffs?". When VC money runs out, it's usually LIFO. Look at the past -- there are no guarantees that VCs or anyone else will keep funding when the stock market goes south.

If you're young, do it for the experience & resume. Not the money.

AAnonymous· Oct 4, 2014

we didn’t give “equity offers”, esp to Jr managers. We had a qualified employee stock option

Whats the difference?

AAnonymous· Oct 5, 2014

"Equity offer" implies actual stock (and therefore begs the question "what % of the company").

Employee Stock OPTION is just that, an Option for the employee to buy the company's stock (usually after IPO) and generally doesn't imply a certain % of the company. It's an incentive/perk created so staff like Jr. Managers work towards growing the company and are rewarded with a nice bonus if the company becomes a success in the public markets (or in a big acquisition).

Wikipedia: If the company's stock market price rises above the call price, the employee could exercise the option, pay the exercise price and would be issued with ordinary shares in the company. The employee would experience a direct financial benefit of the difference between the market and the exercise prices. If the market price falls below the stock exercise price at the time near expiration, the employee is not obligated to exercise the option, in which case the option will lapse.

AAnonymous· Oct 4, 2014

How about as a rule of thumb, take your salary, divide by the value of the company, and that's probably about the amount that's fair at this stage to vest over four years.

So if you're offer was $50k, so 0.025% would be order of reasonable.

AAnonymous· Oct 6, 2014

Seems logical, but that would mean a $2b IP0 = $500k bonus for the recently hired "Jr. Manager" who probably didn't risk much or give up other big opportunities. Seems rich (to me), even in today's environment.

AAnonymous· Oct 6, 2014

I don't know enough to agree or disagree, but doesn't the current valuation take into account the probability of reaching that IPO? I am probably naive on this, but I thought that a $200M valuation basically was estimated by taking the expectation value of a 10% shot at a $2B IPO.

Because the flip side is that they have a 90% shot at the 0.025% being worth nothing, right?

In any case, I think your full annual salary is pretty generous regardless for a junior position. My friends in similar positions (pre-IPO, but probably post any other funding, mostly de-risked but still some) seemed much more likely to get something approximating $20k total for the value of their stock options.

AAnonymous· Oct 10, 2014

I don't even understand how you have the balls to wonder. A Junior Marketing Manager looking to get picky? Get any equity and you're lucky. Junior Marketing Managers are a dime a dozen and me thinks you are dreaming if you anticipate retiring from the windfall you'll get out of this company.

Become a founding partner with a success story and then plan your retirement. Or get enough experience under your belt that you're not coming in as a junior anything.