A quick example might be Facebook’s messenger app. Linkedin is also going after a multi-app strategy (http://www.telegraph.co.uk/technology/social-media/10812062/LinkedIn-aims-to-drive-mobile-uptake-with-multi-app-strategy.html).
What are the benefits of this? What is the appeal?
I think they are all trying to grab real estate on the Smartphone desktop via multiple single purpose app deployments.
niche markets
Telegraph article broken__ sad face
It's clear that adopting a multi-app approach is a new strategy that is becoming popular with big brands in order to drive brand engagement, as this article shows. From both a user experience and technical perspective there are multiple long term benefits, identified in our report.
If this article interests you, our latest report identifies key brands that have successfully implemented a multi-app strategic approach to meet key business objectives. The report highlights why brands such as Sky and Facebook have taken this approach and also discusses why degree 53 are passionate about employing this strategy across their client portfolio.
View here - http://d53.co/103Gc2V
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