We have just launched our product (a variation on the two sided market place) and are struggling to get our customers to sign-on and pay. Our basic model has already been validated in another country.
Every time I pitch to someone we either get a no or a maybe (polite way of saying no). It’s been like this for 2 weeks. Does this mean our value prop or pitch is wrong? Or does it mean we are pitching something that our customers don’t actually need? Or something else?
Take a potential customer out for lunch and be his best friend. Then ask him for a favor and that is to use your app for a week. You will be closer to the answer
The point of customer validation isn't to get a yes/no, it's to get to the WHY. The value of the info you get from these yes's and no's should be your measuring stick. You may just have a poorly designed or executed pitch. Or maybe the wrong target market. Or, possibly, a product nobody wants.
It's an experiment . Give it more than 2 weeks.
Plus---cultures vary from country to country.
Do you offer product trial?