I am in a single founder scenario where I built a good product (vetted, and tested, with a few customers) but found that while I am good at building the product I still lack in marketing and business development. Small bootstrapped operation, so I do not have the funds to bring on a CMO or COO but weighing two options.
A) Do I advertise a CEO position in exchange for equity and I move to a CTO while being chair of the BOD
B) Market for a CMO / COO like role on like angellist for equity?
Anyone have experience with the latter? I feel A would yield better results (shows that I am serious) then B but curious to hear from others.