I agree the 20% each founder has is low. This is not an "app" or software business, but rather a "highway infrastructure product"...so manufacturing costs, R&D and other factors made it a big risk for our original investor.
At the moment, our existing investors (60%) have agreed to sell at a certain dollar amount and they have agreed to allow us two founders to "broker" this deal with the new investor. What I'm hoping to do is convince each investor to make an adjustment to the equity table (pre deal and post deal) that allows the founders to hold more equity.
The selling investors have also agreed to give us 3 years to pay them for 20% of their ownership (which could be an opportunity for founders to buy it back at a discount and increase our position)...but they have asked for collateral and I'm not prepared to do that.
I've tried to research this "equity reset" concept online and I can't find any details of it being implemented as a common practice.
I should mention that we are currently a Limited Liability Company that would be re-incorporating as a Delaware C Corp (not sure if that makes things easier or harder).