Startups Anonymous Est. 2013 · Read-only archive
Questions

Is it reasonable to disclose historic financials when paying for services in equity?

I was asked to informally mediate an issue between a startup and a contractor who has performed services and has agreed to accept equity as payment in the form of a convertable note.

The CEO of the startup provided a financial statement consisting solely of a P&L for last fiscal year.

The contractor is asking for P&L, balance sheet and cash flow statements for current and prior years as part of investment disclosure.

The equity amounts involved are in the high 5 figures and the company has been in existence for several years and has undergone a couple of reorganizations.

The CEO’s position is that the request is highly unusual for early stage startup financing and will not provide the requested documents.

The contractor’s position is that a P&L for a single year is not a complete financial statement and doesn’t meet minimum due diligence requirements for an investment.

I’m interested to hear what the opinions of sa members are regarding both positions. Thanks!

18 answers from the community

AAnonymous· Dec 14, 2014

Wow...don't have advice...but not surprised by CEO's attitude.

AAnonymous· Dec 14, 2014

Since the company asked the contractor to accept equity as payment, it's akin to asking them to "invest" in the company. I would say the contractor's request is reasonable, because, were I to invest in a company, I would need all those 3 documents to be able to gauge the financial strength of the company I'm committing to.... Just my two cents...

AAnonymous· Dec 14, 2014

The request is reasonable.

But up to the CEO whether to accommodate it, and up to the contractor whether to accept work if the request is not accommodated.

AAnonymous· Dec 14, 2014

The contractor position is reasonable. He will provide work, and accepts equity for payment. He must have all reasonable elements to evaluate the value of the equity and the risk it represents.

If the CEO refuses, it certainly mean he/she has something to hide. Or he/she is afraid of the contractor final decision. If he/she does not want to disclose more documents, there is a simple solution: pay the contractor with cash. A bank can provide cash... but will request all financial document before lending it. So if this CEO proposes equity, it is certainly because no bank would accept to lend money.

AAnonymous· Dec 14, 2014

Easier said than done, imho.

I did ask for more details on equity deal and never got reply from CEO.

The men was too busy to deal with demanding contractor and anyways didn't like too many questions digging into the business. The others who accepted the offer without asking anything were his heroes.

Soon afterwards my contract expired and was never renewed.

Yes he was and is a super ego driven and weak in manager role, but many CEOs are, because they haven't got any previous prof experience.

I have no idea where the balance is in all this. :-(

It would be good to hear from some CEO here, would or wouldn't she/he share more paperwork.

In startups there is that sort of secretive top management culture going on that only super close to them would know the facts and real info. Everyone else is expected to listen and do what they are asked to do without much input and info digging.

AAnonymous· Dec 14, 2014

Hi there,

4 X founder. (2 fails, 2 wins). Spent 2 years as consultant between.

Like anything, supply and demand. But when I did consult and equity was a portion of the compensation, I conducted due diligence as if I were investing. And more, I would charge a higher daily rate (to try and compensate for the risk) when there was equity involved. That higher percentage changed based on the perceived risk I saw in the business. As did my ration of cash and stock.

Also, to be clear, a note is NOT equity yet. As a consultant, if you are playing a major role in the increase in enterprise valuation between note and actual equity financing, the terms or your note need to be massively better than other investors at that time. Sometimes being added into the founder cap table if that valuable.

Note, as a founder, I never hired anyone but counsel for equity. Everyone else was either cash, or brought them on full time.

All supply and demand, but hopefully useful two cents.

AAnonymous· Dec 14, 2014

I don't agree with most of those commenting on this topic. My advice: dump the contractor immediately and have a talk with the CEO about trading equity for services.

I'm a Silicon Valley based founder of multiple start-ups, had a few successful exits, and I'm an active angel investor.

First, the contractor doesn't know what he's talking about. If he did, he'd be asking for a cap table instead of balance sheets, P&Ls or historic financials.

The fact you've been asked to mediate an agreement at this early stage is a bad sign and evidence the contractor will be a problem in the future.

Tell the CEO to find someone who understands risk. There are contractors large and small out there who can do the job, understand equity exchanges, and will work with the company.

Second, don't equivocate the contractor's risk with that of an investor. Investors put their money up and bet on the team scoring a win. They don't have the ability to change the outcome of their investment (this applies even to VCs). Conversely, a contractor has work product and input. He can help shape the success or failure of the company - he should be part of the team, not an "investor".

Finally, the reason any of us take risk with a start-up is because of excitement. We get excited about a team committed to making the venture succeed against all odds. We get excited about growth, the market potential, the user base. I've yet to find a VC or investor get excited about historic financials.

Closing point: Slack just raised $180 Million at a $1.1 Billion valuation. Started in February, the tech press says they have about 125,000 users and a phenomenal growth rate. I doubt any of those involved talk about Slack's P&L or balance sheet - obviously Slack is too new to have historic financials.

Slack isn't successful because of the valuation, the valuation is because many believe the company will succeed. This applies to all start-ups.

If a contractor doesn't have this kind of faith, find someone who does.

AAnonymous· Dec 14, 2014

Your comment brings up an interesting question wrt. a startup purchasing external services.

One kind of external service is where a service provider has a specialty, say an excellent, reliable visual design firm with multiple clients. A startup may want to pay a designer or the firm to do a chunk of work for equity in order to save cash. In this case, is the designer a "team member" even though they work for the agency? They may have loyalties to multiple clients and while they are excited to service their customers they may want to limit downside risk. A professional may not want to spend a huge chunk of billable hours in return for equity when their influence over the company is marginally greater than that of an outside investor and may not know the team that well. They may want some documentation to back up the equity, seeing that the equity is being offered as a form of direct compensation. Is this a risky relationship for a startup and should they avoid it and hire a potentially less capable person in-house that can be more of a team member? Do startups ever offer equity to agencies or professionals in return for services?

Another kind of "external service" is the kind of contractor who primarily works for the startup and comes in to work with the team on a regular basis. These are people who could be but are not hired as employees for one reason or another- they are more involved in the day-to-day and their role with the startup is more of a career move. The equity offered to these people would appear to be the same kind offered to employees- usually options with a vesting schedule. I don't think that convertible notes are typically used to compensate these folks but I could be wrong.

So where's the line for a startup to pay others for services? Don't offer equity unless the counterparty has faith? What if the idea is awesome but the company is mismanaged and the balance sheet is loaded with debt? Are you saying that startups should not be offering equity to people who ask questions about financials?

AAnonymous· Dec 14, 2014

Thanks for asking these Qs...just want to elaborate them more in hope that some CEO, founder or VC would give us answers. :-)

So where’s the line for a startup to pay others for services? Don’t offer equity unless the counter party has faith?

The trouble is as a contractor who already worked for some time at the company prior to being offered equity, I saw some serious issues going on there...so what I was suppose to do? to shut up and be happy with equity offered?

What if the idea is awesome but the company is mismanaged and the balance sheet is loaded with debt?

Been there and witnessed that, although did hope for a change with VCs stepping in...BUT that didn't happened. :-(

Are you saying that startups should not be offering equity to people who ask questions about financials?

It feels like that folks who are about to join startups got to take a massive risk without any guarantees of getting money back and to work hard too. Hmmm....Maybe the real question is how long upon joining will take you to realize that the company might never succeed....in my case that constant hope that will get better financially killed me.

AAnonymous· Dec 14, 2014

"the tech press says they have about 125,000 users and a phenomenal growth rate."

Company that I worked for got tons of users just by signing them via YouTube freebie offer...meaning these guys never bought anything after grabbing freebies, but it looked good on books to charm VCs. Tech press also bragged about the phenomenal growth... me after looking at the stats on a daily basis didn't see that at all.

And yes, I was very excited working there, but reality of getting every day facts just killed it and my faith evaporated.

Maybe VCs have tons of $$$ so they don't worry much if investment fails. But us who got to pay rent and feed families do deserve more stability, somehow.

There is loads of bs going on with startups, but that's the part of the game, I guess. :-)

AAnonymous· Dec 14, 2014

(from OP) Thanks for the helpful responses.

It appears that nobody here feels that the contractor's request is unreasonable in the context of normal due diligence for an investment.

It also appears that deals involving "no questions asked" equity as compensation are not uncommon either, possibly due to the naivete of the receiver or purchaser of such equity.

It's possible that in this situation the CEO assumed that this would be a "no questions asked" scenario. The contractor, though not a professional investor, is not a naive investor and the CEO's claim that the due diligence request is extraordinary is what ended up bringing the issue to me.

It may be best for the parties to renegotiate the terms of the engagement at this time now that both sides are more aware each other's expectations and concerns.

The CEO should re-evaluate and formalize the information rights of the equity they offer to contractors. If necessary, and the CEO can't pay cash to this contractor, the CEO should find a resource who will contractually agree to accepting equity compensation with specific limitations on information rights.

The contractor, on the other hand, should not accept a promise of equity without reasonable information rights agreed to in writing. It may not be productive or beneficial to the relationship for the contractor to continue to pursue equity compensation with this client given the CEO's challenges around the disclosure issue (the contractor feels like she was misled), so the contractor is probably best off negotiating for cash or finding a new client.

AAnonymous· Dec 15, 2014

Sounds like a tough position for the contractor. Agree that it is very reasonable for contractor to request for financials (historic) as part of the due diligence to accept equity as payment for services. I think the question now is if you accept equity, what do you legally give up. Meaning, if the company does go belly-up, are you better off legally as an "unpaid contractor" under your service terms or and "shareholder", which basically puts you at the bottom of the liquidation process.

AAnonymous· Dec 15, 2014

I agree with the commentary above that asking for financials is somewhat not reasonable. The primary reason I would see for that is for said consultant to get an idea if the company is going to at least survive for a while.

I do agree that accepting equity for consulting work requires investigation just as if investing, but I will say that cap table is something I wouldn't give out.

Cap tables aren't published for a reason - many investors - particularly at the angel level - do not want their involvement made public except on their own terms. Doing so exposes them to incredible amounts of spam much like being published as a lottery winner.

I will further add, though, that acceptance of equity in lieu of cash explicitly trades potential upside for short term cash gain. Questions which allow the investor and/or equity recipient to understand the potential upside/downside being exchanged for said cash are reasonable, but should not over-ride other concerns like investor privacy or take up ridiculous amounts of corporate officer time.

AAnonymous· Dec 17, 2014

wow... so no cap tables, no financial papers...only faith.

AAnonymous· Dec 17, 2014

You can ask, but whether you get them is another story.

Or put a different way: let's say the company has a $4M valuation, and you're doing services valued at $50K. Why would the company automatically be willing to expose the cap table to you - as an extremely minor investor? Equally, the financials in a startup are extremely sensitive.

AAnonymous· Dec 17, 2014

Or even better...don't ask, cos they won't like it.

AAnonymous· Dec 18, 2014

As a service provider, if you have valuable services to offer you want to have an idea of the value of the equity provided for your services.

If the equity is publicly traded stock, the stock market will assign a value.

If the startup has recently received an investment from a reputable VC, it will have a market valuation. You're going to want some info about fully diluted share price (after VC preferred stock conversion rights and option pool vesting) and then you value the equity (discounted for risk) to get your dollar rate.

If the startup has no reputable VC valuation (bootstrapped/seed/friends and family), it comes down to trust and verification. The financials and cap table are really important here. If you don't have much experience with your new client, the only way you can build trust is through verification.

If a CEO of a pre-VC round wants to pay you in equity but doesn't allow you to do reasonable due diligence, they are taking advantage of you. They do not value your services highly, and this will create friction in the future as your goals will not be aligned. They may consider you to be cheap labor, a disposable employee, or a way to look like a bigger company.

How a CEO reacts to inquiries is a great way to suss out what the relationship is going to feel like going forward. I've had prospects who were contemptuous of due diligence requests- that attitude was a deal-breaker.

Sometimes the business model really does involve exploitation of cheap labor running on faith alone!

AAnonymous· Dec 18, 2014

+1