Kinda surprised that anyone would publicly drag a popular VC firm (however valid the reasons). Perhaps people will comment anonymously, since it was all silence ‘n’ crickets publicly:
Questions
What do people think of this article roasting 1st round capital’s article on Harry’s the startup that raised $136 million for shaving products?
5 answers from the community
A· Jun 20, 2014
Jesus christ that article is way too long
A· Jun 20, 2014
HA!! WAY too long!
A· Jun 20, 2014
Hence why the art of skimming is very useful. Done well, it means you pick up on all the important points of the article without necessarily reading the whole thing word-for-word.
A· Jun 20, 2014
It's got credence. Analysis backed up w/ evidence. Though at times slightly subjective, which takes away a bit.
Brands aren't 'built' by pretty little posters (tho they can be 'enhanced' by them). At the core of it, the value proposition needs to be real and compelling. Has anyone tried Harrys razors / products? As good as they market it to be?
2 KPIs I've seen used to measure Brand Strength (aka brand equity):
1) Price delta: given 2 razors made by brand A and brand B, what's the price difference ppl are <em>consistently</em> willing to pay? (eg, Tiffany's diamonds are 50-70% more expensive than comparable 4C diamonds and has been that way for a long time)
2) Brand loyalty: what's the percentage of customer repeats / referrals?
Both are measurable.
A· Jun 20, 2014
I agree with the article. I actually was thinking the same thing when I was reading the FRC article on Harry's the other day