Startups Anonymous Est. 2013 · Read-only archive
Questions

My MVP is TOO good and out of money to make it bad.

In 2007 I had an idea for a social network.  It took until 2012 to get it planned out, minimally invested and a MVP was launched and is live.

On the surface, it’s a simple idea.  Very simple.  When users first land at the site, the feedback on the top level idea has been tremedous even after all of these years.  ‘Unique’ is the number one initial response with a smattering of ‘very interesting’, ‘how fun’ and a bunch of ‘I can’t believe this doesn’t exist’.  Once the users start clicking around the site they get put off as they can’t do what they want to do -it is a highly functional MVP but they don’t know that – and they leave.

The problem is I’ve had the same reaction from investors.

The issue is that they are only seeing the highest level of the idea, just the surface.  The MVP only covers about 50% of all functionality and minimially at that.  There is so much more to the idea that takes explaination and attention (data mining and data structure, NLP, behavioral targeting, branding/expansion structure, etc) but these things (and they are important as they speak to revenue) end up to be just secondary to a ‘good’ idea that has been executed poorly.

I feel I should slap a big banner on every page of the site that says “This is just a shitty representation of a much larger idea” so that people will quit critiquing what has been done. Or maybe it would be better to take it down and just slap a screenshot/presentation in it’s place.

Secondly – I am 100% out of funds to do anything with it. In fact, I don’t have the money to even find someone to log onto the server and slap a banner on the homepage.  Unemployed, on assistance (yep – that bad – sucks) and scrambling.  Paying the minimal hosting at AWS might be too much soon.

I don’t bring that up to elicit pity, it just adds into the quation of – have a good idea (or so they say) that acts as a dangling carrot just out of reach and can’t make it work.

I continue to go to the three top startup meetup groups (including Boulder), have presented twice (Boulder Tech) and continue to get my MVP picked apart.  It seems the $50K I spent on it should have been $25K and I would have better luck.

So the quesiton is, what would you do if you made your MVP too good to be *minimal* but too bad to be *viable*.

11 answers from the community

AAnonymous· Apr 2, 2015

When building an MVP the trick is to get to simplest possible version of your product that people want to use. People will judge your social network by what it is today, not by your vision of what it could be -- even in the best case -- several years from now.

Putting a big banner on every page "this is just a shitty representation" doesn't fix the problem. Which is that your product -- as it exists today -- just isn't good enough. That isn't your fault necessarily, some MVPs take very little effort to build, and MVPs of other products can take years and tens of millions of dollars.

It's also very easy to make strategic mistakes when building an MVP. It's tempting to build half-assed versions of 50% of all the functionality you want, instead of a solid version of the 10% that's most critical. It's pretty hard to get people enthusiastic about a half-assed product, after all. You sound a little defensive/hurt about this. People are not picking apart your product because they hate you, but because they're struggling to figure out why you've made the choices you've made.

At this point your best course of action is to find a job just so you can get back on your feet. Then cut out 90% of the functionality in the MVP and get the remaining 10% to be really good. Then focus on growth. When you've got a rapidly growing userbase the investors will throw money at you. They don't care how long it took you to get the MVP going, or how many mistakes you made along the way. If they believe your social network might be the next big thing nothing else matters. When you've secured an investment you can think about quitting your day job.

So to reiterate: get a job, polish your MVP, get users, raise money, win.

AAnonymous· Apr 2, 2015

Thanks for the advice. It is a trick, as the keeper of the big idea, to be proficient at whittling down your idea into the most critical aspects and putting the rest aside until there is reason to move forward. Not that whats in my head is SO amazing, or SO complicated that it would be impossible to reduce it down to it's most critical parts, but, as entrepreneurs are want to do, seeing the whole is kind of the fun part. I'll work on finding that 10% (and getting a job of course) and then move on from there.

AAnonymous· Apr 2, 2015

Did you outsource all of the coding, or are you able to do some yourself?

AAnonymous· Apr 2, 2015

Yes, it was outsourced. I have no proficiency at coding. It is built on the bare minimum of scale - meaning, things like the database crashes all of the time because there is not enough memory allocated to it. With it being a MVP, I figured there was little reason to bump up into a higher tier in hosting/servers so I could keep costs down.

It is this type of issue that quickly ends conversations with coders or would be CTO's when I discuss my project with them. They tend to focus on the fact that it is written poorly or functions slowly and they want nothing to do with the project.

When I went to originally outsource the MVP, I received quotes of $1.5 M to adequately build the parts that I ultimately paid $50K to build poorly.

AAnonymous· Apr 2, 2015

50k!!! That's not an MVP. For 50k, you should have taken a year off your job and learned to code.

AAnonymous· Apr 2, 2015

Enough with the learning to code BS. Not every is wired to have the inclination or interest to code.

AAnonymous· Apr 3, 2015

amen

AAnonymous· Apr 3, 2015

1+

AAnonymous· Apr 2, 2015

I'm going to tell you what you probably don't want to hear but I'm only doing that because I've been down your path.

Your idea requires too much investment to get to the MVP as in minimum VIABLE product (like you said, data mining, NLP etc). Sometimes these can be done by connected people who have a track record, but if you're coming from left field, your MVP must be minimalistic, then later on you can add complexity as it scales.

Think of Facebook. When it first started, it was just a stupid wall with pictures. That was an MVP, it was minimal AND useful. Now Facebook needs data mining etc because the feeds are too noisy and they need to figure out which posts to show you. This is incredibly complex, but it wasn't required when Facebook started.

Secondly your feedback is not great. Unique means nothing. Someone could sell a laptop made of wood. Its unique but doesn't mean anyone would want it. And "very interesting" is the WORST feedback ever. It literally means they think your idea is a POS but they don't want to heard your feelings. Don't you recall tasting aunt Sally's soup and thinking its horrible but since you don't want to lie and say its delicious - what do you say? Yup. Its interesting.

The feedback you WANT is this. "When can I start using it?" or "I really want this". Anything else is pablum.

I truly hope I'm wrong and that in a year you'll be back and telling us you've gotten it off the ground and is gaining tons of users. But as I said I've travelled down your path in idealistic optimism and ended up wasting 10 years and about 100K.

AAnonymous· Apr 3, 2015

OP, if you don't wish to expound further on this I understand - curious what is so special about your product, as a 'bunch' of people (according to you) have told you they ‘...can’t believe this doesn’t exist’?

AAnonymous· Apr 3, 2015

I'd start by asking yourself where you may be falling short in messaging and the selling of your MVP. Product is almost never 100% the answer (we seem to forget that in our current code-the-world environment). If someone isn't getting the message that's not their fault, you need to adapt your approach to each audience. A founder/CEO's job is to successfully get others to buy into his vision, often for intangible things (ideas, unbuilt products, etc).