I’ve bootstrapped my startup for almost a year and taken-on every expense as well as responsibility (market plan, advertising, development, market research, funding plan, etc.).
I have a group of experienced execs willing to join me on my quest in various roles, marketing, financials, ops, etc. They all have time and experience to lend, but not a cash infusion.
My research tells me that I should give them between 1%-2% equity in exchange for their efforts. No one is collecting a paycheck, we’re pre-rev. I negotiated 0.5% equity for an adviser which I believe is fair, just not sure about the other members of the team.