Lack of marketing is slowing down our startup

Thanks for your reply. I guess you have not gone through the metrics. We have paying customers. 10.4% visitors signup for our service; 31.6% signups convert to paid.

We are having trouble reaching our customers. i.e. restaurant owners. Actual visits will only increase cost decreasing the LTV:CAC ratio.

Word-of-mouth marketing is also showing its colors as we are having inquiries from areas we are not targeting as of now.

tweak the product more ?

I still stand by what I said. If you don't call customers or visit them, ask them what they want and need, you can't wait for it to organically grow. Since you have revenue, Hire a rock star marketer if you're too lazy to do it. But don't get upset if it takes longer than you expect to get a return. No one knows why your customers like your product.

Hi! No offense but you still haven't read completely. I have written <em>...adding features mainly what our early users have been asking.</em>

We are talking to our subscribers.

Our problem is reaching more audience (zero-cost marketing tactics, as mentioned in the reply below) more visitors to our website.

Companies grow virally for a reason. They have something people don't like to be without. Not that they can't live without it.The customer doesn't like to be "without it". I see alot of these platforms totally useless. The ones that are designed with the blurred photo, and the tabs up top

"case studies and "pricing". blah ....___ .............___

and their accolades below. Other businesses puke when they keep seeing this s_it. To be blunt. Maybe your platform or service is something like this ?

Thanks for understanding my point. We have and will continue to work on the zero-cost marketing tactics. Let me know if you know of any.

True. Word-of-mouth is the best publicity and this has started to work for us.

That's the kind of idiocracy that leads to failure for half the startups that fail.

Phew! Another statement with no stats to support.

failure = ramming your product down someone's throat.

Whats the ideal time in your perspective?

We need more paying customers to keep adding features rather than guessing what they want, which is our trouble.. marketing. :)

We regularly add features, but tuning needs more customers.

Thanks buddy! I follow him. Awesome guy.

Any guides on offline marketing would help more.??