After over 15 months of full time effort I am seeing zero traction. I can drive traffic to the site but it just won’t convert. I’ve tried testing headlines, copy, layout, done user testing and calls, phone numbers on the site, live chat, personal outreach to potential customers in multiple markets. Nothing. Zip, zilch. not even demos or follow up inquiries.
I know there is a huge market and a problem that needs solving. I’ve talked to hundreds of people about it. The problem is that I’ve run out of the money required to look for the solution. Seed stage investors don’t really want to gamble or look for new things, they want you to prove the market first and remove the risk. I’m an experienced tech person, not a 25 year old kid and I know that I can run a company. But it’s not fun to do so when the market isn’t buying. And I’d rather not spend myself into poverty (about 3-6 months of personal cash flow left before I will be in just that situation).
So, given all that, am I wrong in saying it’s time to close up shop? Or am I just having a bad day? For context: I’ve had a lot of bad days before and something has always happened to save it. But this time it feels different. If it were just a question of my personal runway I could work on this problem forever. It’s endlessly fascinating, it’s complex, it’s hard and it needs to be solved. But I gotta eat.
Thoughts, ideas, suggestions?
Oh in case anyone is worried, I’m psychologically fine, if a bit bruised and tired. More sort of feeling really stuck and a little sad. But I’m surrounded by friends and loved ones and in no danger of self harm. (and if you are someone really in trouble psychologically, please please seek help. I will if I feel I need it!)