I've been in the iOS app dev game since 2009 working from home. My gf goes to work every day and I barely see or talk to any human being. It is deeply depressing not to have any social contact for the most time of my life. She works on weekends too. I don't leave my apartment for weeks in a row. Working from home slowly kills my body and soul.
I miss the days where I was an employee. Not for the part of being an employee. I hated it. But for the part of seeing and talking to other people every day. And for the part of going outside every day. My apps are not successful. Barely paying the rent. I look at a glowing rectangle. Watch videos of nature. Of people. Real life became a virtual reality. I live in the Matrix. Except it is not interactive.
When app sales are okay, I feel okay. When they are bad, I feel suicidal.
Recently I discovered meetup dot com. It holds the promise to meet new people. In my case I am out of luck. No meetups in my ghetto. If you are lucky to live in a vivid city, you may have more luck.
If your business cant support you, it is easy. Stop it. Get a job. But if it is still dripping enough money that you can't just shut it down, it is hard to escape your final destination. The truth is, if it doesn't take off now, it will not take off tomorrow either. It will stay like this.
You can do two things in this situation:
You can keep doing what you do every day. And nothing will change. Guaranteed.
Or you can pause, reflect on everything for a week. Then radically change something about your business.
Most entrepreneurs I hear of (of course, on the internet, not in person), struggle a lot because they have no product-market-fit and don't bother with marketing.
I just learned why my business is performing so bad. But it didn't happen over night. I began reading books on marketing. Began taking a closer look at the evil competition. What they are doing different then me. Now, I have a plan, and I'm trying to implement many radical changes. It helps me get up in the morning. It helps on days where sales are terrible. Because I feel I understand why that is.
Until this point, bad sales felt as if the world was punishing me, personally. Truth is people don't care. Either your offering and marketing is good, or it is not.
I keep running in the hamster wheel because I dream of making it. And then moving out of the ghetto, and open an office and work with like minded people.
It is okay to get a job. It is just a different way of making money. I envy happy employees that go on holiday many times a year and hang out with colleagues during the day. I dream of walking along a street and stopping at Starbucks in the morning to get my coffee before entering the office.
Good luck my fellow entrepreneurs!