I’m building a marketing automation solution that is applicable to small businesses. However lately I’ve been looking into Enterprise needs and found that with some tweaks and customizations that Enterprises would be more appealing.
I’m wondering when should I make this decision? It’s obviously easier to build an MVP for SME since Enterprises would need all sorts of bells and whistles that large businesses often need (multi-user accounts, roles, permissions etc). Should I launch it for SME’s and add features to eventually draw in Enterprises, or build for Enterprises from the get-go (since it would be more lucrative and defensible).
Any advice from folks who have made those decisions would be appreciated!