So recently I was put in charge of getting more back links to our product, by appealing to the right bloggers in our ed tech space. I’ve tried so many angles: Sending them press releases, flattering them, providing them easy material they can tweet about, mentioning that our company has raised more money. I’ve made all my material super personalized, and even tried forming a relationship. But still, nothing.
For some reason, no one will write about us, or even respond to me. It bothers me because our competitors are featured in these blogs already. Do you think they just bought their way in? I can’t figure out how else they got the attention of these bloggers. Any suggestions on what I can do, I don’t want to just throw money away for each back link to our site.
One blogger did email me back and went on about how he’s an expert consultant and requires x amount of money before he’ll write about us or tweet to his followers.