The name of my biz has meant more to me than to those seeking the service – it’s “too convoluted and long” – I’ve shortened it noticeably – part of it still on my car – friend says – “re-do the name of your biz” –

I find that a lot of entrepreneurs fall in love with a business name even though the rest of world thinks it's bad. It's sort of like when that startup Hipster was still in the news and how everyone hated the name but they kept it. Or, Highlight and their annoying logo.

The point is to get over your ego and listen to what others are telling you when they say that a name or logo is terrible; otherwise you'll be the proud owner of a name/logo that no one will see since you'll have no website visitors.

Are you the co-founder of Pipe Piper?

You want a name? I can get you a name, believe me. There are ways, Dude. You don't wanna know about it, believe me.

Hell, I can get you a name by 3 o'clock this afternoon... with trademark.