I can’t bear to think about our competitors as I am so angry they are achieving what we’re not (they have 10s of millions of dollars investment and we have none). I live only with the hope that our business model is unique enough to beat them.

+1

Thanks and I am. I'm just annoyed with myself that I feel this way, I would rather just think of them objectively (when I need to). I am embarrassed that I can't even bear to look at information about them, when I know I should keep track of their operations. Note they are not really entrenched players, just well funded startups.

Look at them as doing the market research (and making the mistakes) for you. It's a gift.

Learn from them, study their model, and make it better. No company has 100% market shares and you have just the same chance at a piece of that pie as they do. Learn to work smarter. GL